Voice of participant

Our approach to capturing, interpreting and using membership survey data.

The objectives of the programme are:

  • to empower the sport system to respond to the wants and needs of customers.
  • to embed processes that continually put the customer at the centre of decision making.
  • to improve the development and delivery of products and services that meet the needs of customers.
  • to complement and systematise existing customer information and the processes by which customer information is gathered and analysed.


Survey tools

Club member experience survey